Dear Franchisees,
It is always our goal here at Ghostbusters International to encourage a sense of ‘family’ among our various franchise locations. And what is a family without a little friendly competition? Like my uncle Sully who used to want to arm wrestle at every family gathering…
Last year for Halloween, one of the members of the franchise family had a write up done on them in their local paper. What did that mean for them and GBI? LOTS of free publicity. Be sure to check out that article here…
http://nashvillecitypaper.com/index.cfm?section_id=12&screen=news&news_id=7770So, GBI's challenge to ALL active franchise locations this Halloween season is to see who can garner the most publicity for their particular location! What kind of publicity are we talking about?
Here are a few examples: A story done about you on the local news, a big colorful billboard, a guest spot on a locally done TV show, an article about your business in a paper or magazine, etc…
Now, we realize that you franchise owners aren't made out of money to spend on advertisements and what-not, so BE CREATIVE! You built your own proton pack for crying out loud, surely you can figure out a way to get some attention!
Good luck, and may the best franchise win! If you have any questions, please feel free to contact me.