The Batman viral campaign is awesome. I'm loving every second of it. My question is, assuming that the new videogame and its “application” on the site isn't leading up to one, would it be of any copywrite issues/problems/etc to start one of these viral/alternate reality games, since it would be totally free to everyone? I could see a Ghostbusters “ARG” being doable, and free with the exception of a website. Other resources would be cheap/easy (leaving things places) and you can set up phone numbers with voicemail messages and the like for free nowadays.
It would be some work, but maybe fun to start up and run for everyone to enjoy. Opinions?