Chad
ESPECIALLY when they see their product being misrepresented, mishandled, misappropriated, etc.
The trick here is that they don't even have to prove that it really IS being misrepresented, etc etc…they just have to prove that they THINK it's being so. It's a loophole the size of a small country, and copyright lawyers use it all the time. I know of one toy company that were only allowed to use APPROVED sculptors or they weren't allowed to make figures. If they had anyone that wasn't on the approved list sculpt any part of the figure, then the license owner could have sued them for it under the same label of “mishandled”.