I was sitting around thinking about when they might release a playable demo. However, other than the playable demo's shown at the different events, I don't think i've ever heard anyone from Terminal Reality come out and say, “We're releasing a demo before launch.”
I am starting to think that there just isn't going to be a playable demo. While it's considered a common practice to allow the sampling of a product these days in the game industry it's not a rule or law. There are several good reasons why from a marketing stand point you might not do so.
1.) You're trying to spend as much time on the end product and it takes man hours and money to distribute said demo.
2.) There are so many platforms this game is releasing on and its using two different developers to cover them all, and not all of them are good platforms for demo's. This includes the PS2, the Wii, and obviously the DS. But even the other three have different methods of distribution. XBOX Live, Play Station Network, and Windows Live/Third Party demo distributor such as Fileplanet. Each of them assuredly have different rules/fee's for putting a demo out there.
3.) You are trying to build hype without opening your product to alot of criticism prior to launch. From a marketing stand point it makes better sense to ride the trailer train until release. Fans will buy it regardless, gamers who are intrigued by the game itself with little GB knowledge will buy it on the trailer and interview merits. The demo could possibly hurt any demographic that isn't pleased with the slice chosen from the release candidate.
It takes confidence and cash to put a demo out there. I think alot of folks including myself were just assuming it was the obvious thing to do. However, reflecting on the reasons one might NOT release a demo I can't honestly say its possible.
Comments / theories?