With the right corporate money to sponsor it, sure, it could work.
After all, look at Metropolis, Illinois as your paragon of hope. It's a small town just north of Paducha (Quilt capitol of the world), Kentucky, but holds an annual Superman festival and convention. From some of the Superman Web sites I've seen, they attract the ‘78 movie, ’50s television stars to sign autographs. They hold screenings. It's probably how the DVD re-release got kick-started for the ‘78 movie (a classic).
So give it a shot. A bunch of people running around in gray jumpsuits with prop-proton packs? Can’t be that much worse than the Star Trek nerds with pointed ears AND sideburns…
Fletch…as far as you know…